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ON TOP
OF THE WORLD

On top of the world

 

The Montblanc Taipei 101 Boutique in Taiwan, which is located in the highest building in the world, reopened to the public on 5 December 2006, following refurbishment.


The new shop, at 107 square metres, is three times larger than the previous premises and presents the new concept of a women’s department: a dedicated feminine shopping area with a new design characterised by warm and bright colours.
As Montblanc Diamond Jewellery Collection’s flagship store in Taiwan, the shop is situated in a high-traffic location and has a bigger window display area.

The famous writer and chief editor Mr Shi Ping Tsai and his wife, TV anchorwoman Mrs Claudia Lin, took part in the opening ceremony. Mr Shi Ping Tsai is also a collector of Montblanc writer editions and owns more than 20 sets.

After the opening ceremony, the guests had a shopping tour in the boutique and tried on new products, such as women’s jewellery and a lady’s leather bag.
Major media were all invited and present, with more than 50 press guests attending the opening event.1

On the top of the world

Click the thumbnails above to see a larger view of images taken on 5th December 2006 at the re-opening of the Montblanc Boutique Taipei 101, which is now triple bigger than old one and located in the highest building in the world.
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Taipei 101 re-opening

Facade
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Taipei 101 re-opening

Facade central view
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Taipei 101 re-opening

Facade corner view
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Taipei 101 re-opening

Celebrities at the opening ceremony
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Taipei 101 re-opening

Celebrities during guests shopping tour
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Taipei 101 re-opening

Boutique's view from above
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Taipei 101 re-opening

Boutique's interiors with female area
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Taipei 101 re-opening

Opening ceremony
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Taipei 101 re-opening

Celebrities during photo shooting at the opening ceremony
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Taipei 101 re-opening

Interiors of the highest building in the world, where the new Montblanc Boutique is located
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Taipei 101 re-opening

Boutique's side view
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Taipei 101 re-opening

Celebrities during guests shopping tour
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