CHANGING LIVES THROUGH LITERACY
The ability to read and write is the foundation of our culture. But nearly one billion people worldwide, in particular children, are unable to write their name, read a book or do simple mathematical tasks. Montblanc, the international brand of writing culture, feels a moral and cultural duty to support UNICEF in their various efforts against the global problem of illiteracy. After the successful campaign “Sign Up for the Right to Write” in 2005, Montblanc invited international celebrities in 2007 to join the campaign “The Power to Write” with the goal to reduce global illiteracy.
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