Montblanc Young
Artist World Patronage
This unique project, created by Montblanc in 2004, gives young and upcoming artists the platform to present their name and talent to a broader public and the international art scene in particular. The concept is to have more than 330 Montblanc boutiques worldwide act as a gallery and exhibit simultaneously for a single artist with one particular artwork for a period of almost 6 weeks. The common theme for the artworks is the creative interpretation of the world famous Montblanc emblem. The individual "star"-works are reproduced and exhibited in the Montblanc boutique windows. The original artworks became and will become part of the Montblanc "Cutting Edge Art Collection" - one of the various Montblanc initiatives to support contemporary art and demonstrate the brand's commitment and contribution to art and culture. Since 2004 Montblanc presented 18 young artists from all over the world. The selection of the artists and artworks took place together with reputed experts from the international art and culture scene.
